Are you tired of Google Keyword Planners restrictions and also can’t afford the pro or paid keyword research tools? Then you’re in the right place, But before i dive into today’s topic i want to quickly define what keyword research is for beginners reading this content.
What is Keyword Research?
Keyword research is a research process used to find actual search terms that people employ to find products and services online. The purpose of keyword research is to help businesses achieve better search rankings and learn more about their customers. Understanding keyword demand gives companies better insight into consumer motivations and helps to inform their marketing strategy.
while wikipedia defined Keyword research as a practice search engine optimization professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
Why is Keyword Research important?
Keyword research is the backbone of search marketing. In the simplest sense, keyword research is the only way to gauge understanding of what web searchers are using to discover your Blog and products. Without that knowledge, you will not be able to execute search engine optimization (SEO) and boost your conversion rate.
In addition, keyword research can be a very useful tool in providing a general insight into the market niche you’re operating in. It is a quick and reliable method to pinpoint your main competitors, as you can see what other blogs, sites and eCommerce stores are bidding on the same keywords. Gathering the most popular search phrases also informs you about market trends and helps to estimate the potential size of the Traffic market. Low search volume always signals a lack of demand and can also help you see Traffic market fluctuation and seasonality.
The ultimate goal of every online store is to make more sales, The ultimate goal of every Blog is to Get more traffic to their blog so as to increase the potential of sales and also earn more money from their blog , that is the need for this article and i will be showing up to 8 best keyword research tools that are actually free to use.
Keyword Research Tools
The best way to kick off your keyword research is by brainstorming an initial list of words and phrases that you suspect your customers or visitors might use to search for the products you are selling or make your blog shows up on search engine first page thereby increasing your ranking and blog traffic this also help in boosting your search engine presence. Don’t rely on your own imagination only, get your friends and family involved and extract ideas from them, too. The longer your initial list of possible keywords, the easier it will be to discover keyword opportunities that will help grow your blog or site.
Once you have that figured out, consider my Top 8 Free Keyword Research Tools that can help you expand the list and take the research a step further:
Here are some free keyword tools to help kickstart your SEO with zero investment:
- Google Trends;
- Keyword Shitter;
- AdWord & SEO Keyword Permutation Generator;
- Answer the Public;
- Google Correlate;
- Keywords Everywhere;
- Wordtracker Scout;
- Google Search Console
Let’s delve deeper into each of these tools.
Bottomline: free keyword tools are good, but not as good as paid tools. (Surprising, right?)
Let me know in the comments if you know of any other cool free keyword tools. I will happily consider adding them to the list.